As a part of the brand’s ongoing campaign, we were tasked to conceptualise & implement a virtual end of the year experience.
The goal: reinforce the brand’s running message of reinvention & close out strong for the year 2020.
Execution – CLASS OF PIONEERS
DBD Africa created an opportunity for the Can Do! community members to celebrate themselves + ring in the new year from the covid-free comfort of their homes. Working alongside key micro-influencers, we produced an end of the year special which offered words of hope and encouragement for the new year.
Over 1 million accounts reached across Instagram, Twitter & Facebook. 9,000+ facebook page likes, 200+ new Twitter followers & 150+ new followers on Instagram and 20,000+ engagements on campaign posts.