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Evolve Credit

Brand Strategy

Improving The Standard of Living for Africans Through Better Access to Credit

How do you rebrand a startup that is looking to reposition as an industry leader but not sure how to go about it?

You start by mapping out a clear and concise Brand Strategy.This creates a clear cut plan on how best to approach the market.

Evolve Credit is making the process of lending and access to credit easier for Africans and they needed a roadmap to help them reach and forge an authentic connection with their audience.

The team at DBD AFRICA not only took time to understand their businesses and needs, but also got members of the team to open up about key pain points as well as share intricate customer insights during the strategy session.



Rebrand strategy & proposition


The Outcome

In just 21 days, The Evolve Credit & DBD teams collaborated closely to redefine the brand and create a newly improved brand vision by designing a strategy that is uniquely tailored to the business and its vertical.

"The strategy session with DBD AFRICA completely exceeded our expectations. We particularly liked that the team not only took the time to understand our business but also our needs and the experience felt customized & uniquely tailored to us. As a startup, you need to work with consulting agencies that inspire confidence and get your team to open up and DBD does that excellently."

Akan Nelson