How do you launch and grow a first-of-its-kind sustainable fashion brand? You begin with education to trigger behavioural change. Frugirls is at the forefront of revolutionising fashion consumption habits by providing an alternative through like-new clothing for African women.
What started out as a hobby for its founders grew into a movement across the Nigerian fashion space when they partnered with us. DBD Africa worked closely with the Frugirls team to create and develop the brand.
Within the span of 2 years, Frugirls:
i. Built a community of 2500+ women
ii. Successfully launched 2 virtual events focused on financial literacy with 2000+ attendees.
iii. Launched Africa’s 1st Digitally-enabled Swap shop experience in partnership with Lagos Fashion Week & Global Fashion Exchange
iv. Executed partnerships with Can Do! Nigeria and Smart Money Woman.